Dodge Challenger Sales Continue to Grow as the Segment Declines-raall_hellcat_of_the_month-jpg


Although the muscle car segment is amidst a steady decline, the Dodge Challenger is the only vehicle in the trio to continue to post year-over-year sales growth – and we can expect this trend to continue through the rest of 2018 and into 2019. Reports Torque News.

While some people will argue that the modern muscle cars should be called something different, the most popular segment of performance-minded cars in the United States is comprised of the Ford Mustang, the Dodge Challenger and the Chevrolet Camaro. Some people call them muscle cars, some people call them pony cars, some people call them sports cars and some people call them all different things. But semantics aside, these three cars have been duking it out for the title of America’s most popular performance car since the Camaro returned to the Chevy lineup back in 2009.


Muscle Car Sales Segment Slide

Over the past few years, the muscle car segment has seen a steady decline in overall sales volume. For example, first quarter sales in 2016 of 64,756 dropped to 53,487 in 2017 and in the first three months of 2018, only 48,064 examples of these cars were sold in the US. The second quarter of the past three years follows a similar pattern, going from 69,650 in 2016 to 63,598 in 2017 to 56,571 in 2018.