Chrysler LLC plans to begin selling the 2009 Dodge Challenger in August for as little as $23,995, a top company executive announced.
Steven Landry, Chrysler executive vice president for North American sales, said last week that prices for some versions of the new muscle car will go as high as $39,995 for the 2009 model year.
"The Dodge Challenger is just really hot," Landry said.
But later, Stuart Schorr, a Chrysler spokesman, worked to clarify Landry's remarks by saying that the final prices for the 2009 Challenger have not yet been set, and the executive's prices are "not in the current proposal." Schorr said a final decision should come within the next couple of months.
The new Challenger is a return to Chrysler's muscle-car days. Two model years are coming out this year.
The 2008 Challenger SRT8's base price is $37,320, and the automaker limited the number of vehicles it would make in the first batch to 6,500 -- even though it had almost 10,000 orders.
In August and September, Landry said, the 2009 Dodge Challenger will come out in three versions, including a 250-horsepower V6 car.
"The price sounds competitive," said Tom Libby, senior director of industry analysis at the Power Information Network, a subsidiary of J.D. Power and Associates. "At 23, that opens it up, frankly, to most buyers that are interested in a muscle car and performance vehicle."
The big competitor is the Ford Mustang. The base sticker price for a Mustang with a V6 engine is $19,650.
The early version of the 2008 Dodge Challenger SRT8 saw great interest.
The first vehicle off the assembly line went for $400,000 at the Barrett-Jackson Collector Car Auction Event in Scottsdale, Ariz. The second vehicle off the line sold in an internal Chrysler dealer auction for $175,000.
From Detroit Free Press
The entry price seems very competitive.
It looks like Chrysler means business.
2005 Magnum RT load runner 2.6: Inertia Motorsports 419 Stroker, Predator Tune: 475rwhp & 465rwtq, Crower Cam, Kook's Headers, 3 inch "Custom" Exhaust, Tunable Induction Intake, NAG1-HTC Tranny, 3.55 Gears, 600hp DSS Half-Shafts, TrueFiber Challenger Hood, Enkei Wheels 18"x9", MT 28.00" / 12.00" x 18" radials on rear, Paneled Rear Side Windows, GoManGo Front Seats, Eibach Springs/Dampers, Wilwood Calipers, Rear Wiper Removed, Billet Technology enhancments.
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<H1>New Challenger is appetizer for full line in 2009</H1>
Automotive News | April 21, 2008 - 12:01 am EST
PASADENA, Calif. — Think of the 2008 Dodge Challenger SRT8 as the Big Tease, dangled out there by Chrysler LLC to get muscle car enthusiasts all lathered up before the full 2009 lineup arrives this fall. The Hemi-powered SRT8 has more than succeeded at that.
Before it even went into production, about 90 percent of all SRT8s had been sold. One, a special edition painted (Richard) Petty Blue, fetched $228,143.43 in a charity auction. Although Dodge discourages price-gouging, the few remaining cars could fetch prices well north of sticker.
Dodge originally planned only 5,000 SRT8s for the 2008 model year. But demand was such that Dodge squeezed 1,400 more out of the factory in Brampton, Ontario, Michael Accavitti, Dodge brand marketing chief, said at the launch here. "We've got over 11,000 orders for 6,400 cars," he said. Obviously, there aren't enough cars.
"We're encouraging dealers to flip them into '09s," Accavitti said.
In a few months, Dodge will introduce the 2009 Challenger, which will come in three models, each with a different engine. Among them is the six-cylinder SE, tailored to the budget-conscious customer concerned about fuel prices.
The Challenger SRT8, with a starting price of $37,995 including shipping, will be available with only three options: a navigation system, a sunroof and Goodyear F1 Supercar three-season performance tires. Accavitti said most customers are taking the SRT8 fully loaded.
Notable features: Owners of the 1970 Challenger never dreamed of the Electronic Stability Program and supplemental side-curtain airbags.
"The original Dodge Challenger was best known for its straight-line prowess at the drag strip," says Kipp Owen, director of Chrysler Street and Racing Technology engineering. With 425 hp, the 2008 Challenger won't be any slouch in the quarter-mile. But with vented Brembo brakes and five-link independent rear suspension, Dodge's modern pony car promises to be equally at home on bending roads.
The Challenger comes standard with a list of modern conveniences, including Chrysler MyGIG infotainment system and UConnect Bluetooth wireless communications.
What Chrysler says: "Our designers wanted to capture the mind's-eye view of what people today remember about the Challenger from 35 years ago," says Trevor Creed, senior vice president of design.
The 2008 Dodge Challenger SRT8 vs. the Ford Mustang GT500Comparing ponies
WheelbaseDodge Challenger SRT8Ford Mustang GT500
Length116 in.107.1 in.
Width197.7 in.188.8 in.
Height75.7 in.73.9 in.
Curb weight57.0 in.53.75 in.
Base engine4,140 lbs.3,905 lbs.
Horsepower6.1-liter Hemi V-85.4-liter supercharged V-8
Torque, in lbs.-ft.425 @ 6,200 rpm500 @ 6,000 rpm
Transmission420 @ 4,800 rpm480 @ 4,500 rpm
Base price5-speed automatic6-speed manual
* Base prices include shipping$37,995*$42,330*
Design notes: "The dark headliner was very important to us when designing the interior," says Brian Nielander, manager of Challenger interior and exterior design. Designers tried to duplicate the concept car that wowed crowds at the 2006 Detroit auto show. But alterations had to be made after part of the hood blew off a three-eighths scale model in the wind tunnel, says Jeff Gale, chief exterior designer and the son of former Chrysler design chief Tom Gale.
Shortcomings and compromises: Most early buyers won't care that the Challenger gets only 13 mpg city and 18 highway, but with gasoline prices rising toward $4 per gallon, future buyers might take a more skeptical view.
Buyers who can't wait for the 2009s will have to settle for the five-speed automatic transmission and do without the pistol-grip shifter, much prized by fans of the 1970 Challenger. They'll also have only one engine choice, the 6.1-liter Hemi V-8. Those who want a less thirsty engine will have to wait for the V-6 in 2009.
The skinny: With the Challenger SRT8 already a hit, Dodge has thrown down the gauntlet for the Ford Mustang and forthcoming Chevrolet Camaro. But with gasoline prices in the stratosphere, the real story of the Challenger won't be written until the three-car lineup goes on sale this fall.
Chrysler LLC Announces Barrage of New Engineering and Technology Innovations
Available on 2009 Chrysler, Jeep® and Dodge models
Auburn Hills, Mich., Apr 14, 2008 - Chrysler LLC will introduce a wide array of new, innovative and — in most cases — industry-first technologies, all designed to enhance the customer experience, the company announced here today at the Society of Automotive Engineers (SAE) World Congress.
“Chrysler has always been known as an engineering company, and the announcement of these features coming to our lineup in 2009 further drives that point home,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “In today’s market, Chrysler’s mission is to bring innovation to market more quickly, ultimately resulting in more customer satisfaction and convenience. Each of these unique Chrysler technologies delivers on that mission.”
Included in the new technologies are an in-vehicle wireless Internet connectivity system, Rear Cross Path and Blind Spot Monitoring systems, a uniquely combined active transfer case and front-axle disconnect system, and a host of in-vehicle connectivity and entertainment systems that offer added customer benefit and convenience.
In-vehicle wireless Internet connectivity
Chrysler is diligently working on an advanced, in-vehicle wireless system to provide increased security and convenience far beyond anything available today. The system will provide high-speed data transfer and convenience, combining WiFi and 4G connectivity for a new level of wireless technology.
This system will transform the vehicle into a “hot spot” to deliver Internet and e-mail access, and movie and music download capability directly to the vehicle.
While Chrysler will offer this technology in future model-year vehicles, an aftermarket in-vehicle “hot-spot” wireless Internet capability is planned through Mopar® in 2008Rear Cross Path An industry exclusive, Chrysler’s Rear Cross Path system warns drivers who are backing out of parking spaces of traffic moving toward their vehicle, but outside the driver’s field of vision. Drivers are notified of vehicle(s) crossing behind their vehicle via an illuminated icon on the sideview mirror, and with an audible chime. Rear Cross Path operates any time the vehicle is in Reverse.
Rear Cross Path will be available on the 2009 Chrysler Town & Country and Dodge Grand Caravan.
Blind Spot Monitoring Chrysler’s Blind Spot Monitoring system aids drivers when changing lanes if being passed by vehicles or when vehicles are positioned in the blind spot zone. Drivers are notified of a potential hazard via an illuminated icon on the sideview mirror, and if the turn signal is operated, an audible chime can act as an additional warning. Blind Spot Monitoring – which uses dual ultra-wideband radar sensors – is active any time the vehicle is moving forward.
Blind Spot Monitoring will be available on the 2009 Chrysler Town & Country and Dodge Grand Caravan. No other minivan on the market offers this technology.
Active Transfer Case and Front-axle Disconnect No other major manufacturer offers these two independent technologies together. In doing so, Chrysler’s unique system seamlessly transitions between rear-wheel drive and all-wheel drive with no driver intervention. When all-wheel-drive is not required, the system automatically disconnects the front axle and opens the transfer case from the drivetrain to reduce friction and rotational mass. The system provides optimal traction, performance, safety and an improvement in fuel economy of one mile per gallon.
Chrysler’s combined active transfer case and front-axle disconnect system will be available on the 2009 Chrysler 300 and Dodge Charger.
Rear-seat Swivel Screen
Already featuring the industry’s most capable and sophisticated rear-seat entertainment system, Chrysler enhances its system for 2009 with an exclusive swivel third-row screen to allow passengers facing to the rear of the vehicle, via Chrysler’s Swivel ‘n Go™ seating system, to view the screen.
Chrysler’s Vehicle Entertainment System includes dual DVD players and screens that deliver a variety of programming choices, with ports to connect games and portable media players. The driver and front-seat passenger have the ability to access all video sources on the front-passenger screen.
Chrysler continues to offer exclusive SIRIUS Backseat TV: live family TV programming delivered directly to the vehicle.
The exclusive Chrysler third-row rear-seat swivel screen is available on the 2009 Chrysler Town & Country and Dodge Grand Caravan, while the Chrysler Vehicle Entertainment System is available on the 2009 Chrysler Aspen, 300, Sebring, Jeep® Grand Cherokee, Commander and Dodge Durango, Charger, Ram, Journey, Avenger and Nitro.
Enhanced voice-activated in-vehicle communications system
Chrysler’s UConnect® Bluetooth® hands-free system recognizes more than 100,000 words and is capable of learning new words. Voice commands can input addresses to the navigation system, select satellite radio stations and access voice mail.
New for 2009, the hands-free system automatically downloads up to 1,000 phone book entries per phone. The enhanced 2009 Chrysler voice-activated system is available on the 2009 Chrysler Aspen, 300, Sebring, Town & Country, Jeep Grand Cherokee, Commander, Liberty, Patriot, Compass and Dodge Grand Caravan, Charger, Challenger, Nitro, Durango, Dakota, Ram, Caliber, Avenger and Journey.
Full iPod® integration into the audio system also is available on the 2009 Chrysler Town & Country, 300, Jeep Grand Cherokee, Commander, Compass, Patriot and Dodge Grand Caravan, Challenger, Charger and Journey.
Knowledge Based Engineering
In addition to the host of new innovations offered on 2009 Chrysler, Jeep and Dodge vehicles, Chrysler’s product development team has created its unique Knowledge Based Engineering system to speed vehicle development time. Using the company’s proprietary software, engineering data and knowledge, engineers were able to develop the all-new Dodge Challenger in just 21 months, chopping several months off the normal vehicle development time.
The Knowledge Based Engineering process is now in widespread use at Chrysler, with a goal of speeding development time on all future Chrysler vehicles. [/QUOTE]
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