Mopar® Announces Plan To End Sponsorship Of NuFormz Racing
Decision is part of Chrysler LLC’s comprehensive restructuring plan
May 21, 2009
Center Line, Mich. — Mopar®, Chrysler LLC’s Parts division, announced it will end its majority sponsorship of the NuFormz Racing team, which competes in the Formula Drift (FD) Series. Mopar’s sponsorship of the NuFormz Racing team will conclude following the June 5–6 event at Wall (N.J.) Speedway.
“As part of Chrysler’s comprehensive restructuring plan to revitalize our business and succeed as a stronger car company, we’re rigorously reviewing all expenditures and making tough business decisions,” said Mike Accavitti, Director of Brand Marketing and Strategy, Chrysler LLC. “The decision to end Team Mopar’s sponsorship of NuFormz Racing was difficult because of our long-term relationship with the team and all of the success we’ve enjoyed competing in Formula Drift.
“We wish the team nothing but the best in the future,” Accavitti added. “At this time, we plan to continue supporting our other racing sponsorships into the foreseeable future.”
NuFormz Racing team owner Shaun Carlson and driver Samuel Hübinette have enjoyed long and illustrious careers competing under the Team Mopar banner. Carlson debuted with Team Mopar beginning in 2002 as a driver in the NHRA Sport Compact division. He went on to pilot the Team Mopar/SRT® Dodge Stratus R/T NHRA Pro Stock car for Don Schumacher Racing during the 2006 season.
Carlson and Hübinette teamed up in the FD Series in 2004 and quickly shot to the top of the emerging new motorsport. Hübinette claimed victory in the first-ever FD event in his Mopar Dodge Viper, maintained by Carlson, and went on to capture three of four 2004 events and the overall championship in the inaugural FD season. Hübinette, with Carlson as team owner, powered to his second FD championship in 2006. Hübinette, owner of a series-high nine career FD wins, also claimed runner-up finishes in the FD point standings in 2005 and 2008.
“I had a great eight-year run as a member of the Team Mopar family, and want to thank the company for all the great memories I’m taking away,” said Carlson. “It’s a tough decision, but given the current economic environment inside and outside of racing, I certainly understand it.
We’re going to work as hard as ever to cap off our success with Team Mopar with a convincing win at The Gauntlet race in early June.”
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960’s–the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
Today, Chrysler LLC’s Parts division is responsible for the distribution of nearly 350,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep® and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.
Full Story: http://www.formulad.com/blog/2009/fd...ip-of-nuformz/
Man that really sucks. Hübinette was a great representative for the new Mopar.
Shiny paint, big wheels, powerful engine.
My HEMI YouTube channel.