Dodge's HEMI Power Tool Line

[SilverMagRT]

Start Your Engines: Here Comes B3's Dodge's HEMI Power Tool Line

TORONTO--(BUSINESS WIRE)--May 6, 2005--At this May's 60th National Hardware Show, B3 Brands Inc., in an industry exclusive, will orchestrate one of the metaphorically noisy product introductions by unveiling a premium line of Dodge HEMI® - branded power tools, developed with the Chrysler Group.

Designed for demanding contractors and advanced do-it-yourselfers B3's Dodge HEMI power tool line will initially comprise reciprocating, circular saws and jigsaws, a hammer drill, a flashlight and a one- and two-battery charger. The line is designed to meet or exceed most competitive industry benchmarks: The 18V circular saw boasts a top speed of 3000 rpm, with a large 6.5-inch blade size and a 2 1/8 inch depth of cut. The 18v jigsaw reaches an SPM of 2200 with a one-inch stroke. The 18V reciprocating saw reaches 2800 SPM with a 30mm stroke. The 1/2" chuck 18V Hammer Drill's speed extends from 450-1500 rpm, with a maximum torque of 515 in/lbs and a BPM of 25500. The tools will hit retail in the third quarter of 2005. B3 Brands will be in Booth 34070 at the Hardware Show.

"The Dodge HEMI is one of the hottest brands in America today," David Bitton, Vice President of B3 Brands, commented. "It's the perfect brand to communicate the quality and value we build into every one of our products. We're extremely proud to be chosen to represent the Dodge HEMI brand and look forward to introducing the HEMI brand to millions of new, and soon to be loyal, HEMI fans."

Now that a new generation of consumers are hot for anything HEMI, thanks to the famous "That thing got a HEMI?" ad campaign, B3 also will be rolling out new promotional materials, collateral, advertising and in-store signage to back the Dodge HEMI line.

[phil385]

These could be cool to have...if you are a diehard HEMI freak (who isnt?) I don't know very much about power tools, I mean I like them and want my own set some day....but who or what is B3 brands? Never heard of them. Does anybody own B3 tools?

[convbcuda]

They probably just slapped a new cover on some off-brand, made in China stuff.

[Fred]

Can we say Coca-Cola bubble gum?

[VIDEOBOB]

Yeah man, that's just dorky.
Those are just some re-named tools.
The hemispherical combustion chambered heads of our cars have nothing to do with an electrical power drill.
I mean, this is just name brand whoring.
I would have figured Harley would have beat them to it.
You know, come to think of it, I am surprised that they don't already have a set of black/chrome and orange power tools yet.
I know there are Harley wrenches.

Just a note, almost every single name-whored thing I have ever bought turns
out to be cheap crap.
I bought the "black chrome" set of "Jesse James Signature Series" tool set.
I thought these were awesome, black with each peice autoraphed with Jesse James'
signature and the WCC symbol on each one.
So far they have been crap.
All of the drives have broken, some of the bit are twisted.....
they are nothing more than cheap ass tools.

So to sum up, I can assume that these "HEMI" tools will be nothing
more than some cheap power tools.

I doubt that a well known tool manufacture would forfeit thier own name
to put this name on there.....

...I'm an 18V DeWalt guy myself!

[dantodd]

BOOOOO!

DeWalt is my tool of choice for cordless and there ain't no circular saw but a wormdrive!

[Black on Black]

Craftsman!

[Rev.Hammer]

Feh!

[7thS0N]

I have to say, this saddens me a bit. I'm a big fan of our cars and their engines... to see the HEMI name get plastered on a frickin cordless drill/saw/whatever is just stupid.

I can't wait to see this cordless combo pack selling in KMart for $59 and then every Tom Dick and Harry will be sayin 'hey, that drill got a Hemi?'