"Official" Greenlight for the Challenger

**DMAG** · 07-01-2006, 04:36 PM

Chrysler Group President and CEO Tom LaSorda Says Dodge Challenger Is a “Go”

Nearly 35 Years Later, Dodge Challenger Returns as the Ultimate Modern American Muscle Coupe

Unprecedented public response to Challenger concept leads to “green light” decision for production
Chrysler Group COO Eric Ridenour says concept-to-production success story highlights focus on speed-to-market

Auburn Hills, Mich., Jul 1, 2006 - Chrysler Group President and CEO Tom LaSorda today announced that Dodge Challenger will return to production after a nearly 35-year hiatus. The all-new Dodge Challenger will debut as a 2008 model in calendar-year 2008.

The announcement was made shortly before the Pepsi 400 NASCAR race at Daytona International Speedway in Daytona Beach, Fla. Driving out with the Dodge Challenger was Chrysler Group Chief Operating Officer Eric Ridenour.

"We haven’t seen this kind of spontaneous, passionate response to a car since we unveiled the Dodge Viper concept in 1989,” said LaSorda. “But it’s easy to see what people like about the Dodge Challenger. It’s bold, powerful and capable. It’s a modern take on one of the most iconic muscle cars, and sets a new standard for pure ‘pony car’ performance.”

The Dodge Challenger will feature the long hood, short deck, wide stance and two-door coupe body style that distinguished the iconic Challengers of the 1970s.

“We drew on the rich heritage of the Dodge Challenger, but with contemporary forms and technologies,” said Ridenour. “It’s not just a re-creation; it’s a reinterpretation.”

Dodge’s “Pony Car” in the 1970s
The Dodge Challenger made its debut in the fall of 1969 as a 1970 model. While it shared the “E-body” platform with the Plymouth Barracuda, Dodge Challenger’s wheelbase was two inches longer, creating more interior space.

The Dodge Challenger was originally offered as either a two-door hardtop or convertible. And, befitting the brand’s performance heritage, the Dodge Challenger also went racing in its first year, competing most notably in the Sports Car Club of America (SCCA) Trans-Am series and National Hot Rod Association’s Pro Stock class.

Although it was produced only from 1970 to 1974, the Dodge Challenger earned a reputation as one of the most desirable of the original “pony cars,” with meticulously restored and rare examples today selling for six-figure prices.

In its first year, Dodge Challenger was offered in a limited-edition T/A model to meet homologation requirements for SCCA Trans-Am racing. In 1971, a Dodge Challenger paced the Indianapolis 500 race. New front-end styling in 1972 featured a larger, “egg-crate” grille. In April 1974, Challenger production ceased. Over a five-year span, approximately 188,600 Dodge Challengers were sold.

The Dodge Challenger is another chapter in Chrysler Group’s long history of bringing concepts quickly to production, including the Dodge Viper, Plymouth Prowler, Chrysler PT Cruiser and Jeep® Compass.

“Our product development system allows us to quickly turn concepts into high-quality production vehicles,” said Ridenour. “We’re justifiably proud of our speed to market, and Dodge Challenger is the latest example of our focus on getting gotta-have-it vehicles to our customers.”

Dodge Brand
With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 22 percent market share; in the truck market, 16 percent; and 5 percent of the car market.

This year, Dodge Caliber paved the way for international expansion of the brand. Hot on the heels of Caliber are the all-new 2007 Dodge Nitro, Caliber SRT4 and a D-segment vehicle.

**DMAG** · 07-01-2006, 04:57 PM

Friggin AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

**CaliforniaSteve** · 07-01-2006, 05:29 PM

Where do I sign...

**MagnumFreak** · 07-01-2006, 05:36 PM

Come on SRT-8 version!!!! I sure hope I fit in the beast. LOL!

**Bubba's Dragon** · 07-01-2006, 05:37 PM

Wow stop the mods on the MAgnum! Save for this!

**Admiral Assjack** · 07-01-2006, 06:08 PM

one year is a perfect amount of time for me to sell my house and move back to my parents and start saving for this beast (seriously!!) When do you think they will announce further details, like colors, options, and prices?? im freaking stoked about this!!!

**bmartin9122** · 07-01-2006, 06:25 PM

Okay - the SRT8 version is about the only thing that could get me out of my Mag right now. I love it though!

**MagnumRTMom** · 07-01-2006, 06:40 PM

Already called my dealership. Salesman is looking into the logistics of ordering!!!

Cannot wait!

**intruder99** · 07-01-2006, 07:02 PM

I want one for sure. The best way to be patient: I will enjoy every moment in my Magnum til then.

Guest · 07-01-2006, 07:14 PM

The SRT8 version is supposed to be ready 9 months after the release of the 1st Challengers. My dealer assures me that I'll be the 1st Challenger SRT owner in my state (they'd better be right!) and I am excited.

The only 2 colors that have been talked about are Orange and Black.. but I'm sure there will be at least 2 more color options. No word on SRT8 colors or options.

**bmartin9122** · 07-01-2006, 07:18 PM

Originally Posted by Bandit

...The only 2 colors that have been talked about are Orange and Black.. but I'm sure there will be at least 2 more color options. No word on SRT8 colors or options.

I gotta think that Go ManGo! and Plum Crazy would be in the mix. I hope.

Guest · 07-01-2006, 07:31 PM

I am hoping for Plum Crazy as well. Might be the ticket to get me outta black!

**bmartin9122** · 07-01-2006, 07:51 PM

Maybe even Top Banana would be cool.

Originally Posted by Bandit

I am hoping for Plum Crazy as well. Might be the ticket to get me outta black!

**RocketJock** · 07-01-2006, 08:08 PM

I hope they don't use all of the "cool" colors for the RT version like they have with the Charger. A friend of mine at work is chomping at the bit for one in Plum Crazy, but he won't be satisfied with anything but a 6.1 or better. I hope they don't disappoint...