It's a go

**McKinneyMagnum** · 06-30-2006, 10:55 AM

Reports: Chrysler approves production of Dodge Challenger Concept

Chrysler Group is preparing to announce that it has decided to go ahead with production of the Dodge Challenger Concept, according to today's Detroit Free Press. The announcement will be made at the Pepsi 400 NASCAR race in Daytona Beach on Saturday, the report said. The car could come to market as soon as next year, as a 2008 model, Freep said. The newspaper didn't provide further details, other than saying insiders confirmed the decision had been made, and an announcement was imminent. Interestingly, Chrysler has scheduled a media briefing for 12:30 p.m. tomorrow afternoon. Could it be related? We'll keep you posted. [See also: our full report on the Dodge Challenger Concept]. Update: The Wall Street Journal is also reporting that the Challenger has been approved for production. The announcement was moved forward several months to create some buzz for Chrysler, the report says.