Magnum Intro Video

[DSMLVR]

Enjoy:

http://www.dcxmediaservices.com/videoptrs/wms/dctv/Jan04/Dodge_Magnum_300k.wvx

DSL Only

[DMAG]

"That thing got a Hemi?"

SWEET.

Good video. :D

[joekd]

I don't think the crowd enjoyed the redneck HEMI comedy as much as they expected them too

I also wish they didn't drown out the intro with all the music, I would of liked to have heard the exhaust "rumble"

[DMAG]

I'm wondering if the redneck guys are something they want to associate with these cars. It works for the trucks...but for a family car?

Hmmmmm.......

[TehKing]

I'm wondering if the redneck guys are something they want to associate with these cars. It works for the trucks...but for a family car?

Hmmmmm.......

I agree.

It especially won't go over well with the demographic DC wants to attract for Chrysler.

[E8502]

I'm wondering if the redneck guys are something they want to associate with these cars. It works for the trucks...but for a family car?

Hmmmmm.......

I agree.

It especially won't go over well with the demographic DC wants to attract for Chrysler.

Not quite "upscale" if you ask me...

[BlackMagnum]

I've got links to 9 new videos on my site, including the Autoweek review of the Magnum.

Click on my signature line for the link.

[E55 KEV]

Damn, Dodge is either giving us a couple of dumb azz Rednecks or a damn Monkey!?

What's next - William Hung singing? HEMI BANGS, HEMI BANGS! He-He! :D :D :D

[DMAG]

What's next - William Hung singing? HEMI BANGS, HEMI BANGS! He-He! :D :D :D

ROFLMAO!!!!!! :lol: :lol: :lol:

[OBT]

The rednecks sure are a contrast to the DUB magazine crowd.

[E8502]

What's next - William Hung singing? HEMI BANGS, HEMI BANGS! He-He! :D :D :D

ROFLMAO!!!!!! :lol: :lol: :lol:
LMAO!! :lol: :lol:

Who knows, he might be better then these stupid ads. 8)

[FreeLantz]

I'm wondering if the redneck guys are something they want to associate with these cars. It works for the trucks...but for a family car?

Hmmmmm.......

I agree.

It especially won't go over well with the demographic DC wants to attract for Chrysler.

Well this was the intro for the Magnum, and not for the 300..... They are two different cars, aimed at two different audiences. Dodge advertising and Chrysler advertising are likewise going to be on opposite ends of the spectrum.

I doubt the word "Hemi" will be even mentioned during the actual television ads for the 300, while in the Magnum ads it is repeated over and over. Dodge buyers want attitude and horsepower, so I think the current advertising strategy will work just fine.