Thank God at least one OEM isn't completely obsessed with a self driving jelly bean of a car.
By Patrick Rall, LXForums Editorial Staff
FCA announced this morning that the 2018 Dodge Challenger SRT Demon will make its grand debut in New York ahead of the 2017 New York International Auto Show – but we don’t know for sure just what the new Challenger SRT Demon might be.
The FCA announcement doesn’t offer any real information on the Dodge Challenger SRT Demon, but it doesn’t explain that the new Demon will be the brand’s “new ultimate performance halo” and that Dodge is “raising the bar” compared to the Hellcat Challenger. In short, today’s announcement only tells us that the 2018 Dodge Challenger SRT Demon is coming, it will debut ahead of the New York Auto Show and it will offer greater performance than the current Hellcat Challenger.
We also have this enticing quote – which is far more revealing than non-racers might think.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. "The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation."
So, while timing is important in every form of racing, anyone who drag races knows that a tenth of a second generally accounts for about a car length advantage at the finish line of a quarter mile drag strip. Of course, drag racers will also know that a half second one way or the other makes a big difference in terms of who you can and cannot beat – so I believe that the Challenger SRT Demon could be the long-rumored drag racing package for the Hellcat Challenger.
Unfortunately, that is only my guess based on what little information we have and we will all have to wait until early April to find out the full details on the Dodge Challenger SRT Demon, but in the meantime, FCA will offer up a slow tease of this new muscle car on a new package specific website – IfYouKnowYouKnow.com.
Over the next few months, Dodge will post short videos offering a look at the development and the first of those videos – titled “Caged” - debuts today with 90 seconds of muscle car teasing goodness. Dodge asks us all to watch this video over and over for hints as to what the Challenger SRT Demon might be, but in terms of Tim Kuniskis’ comment and the new website IfYouKnowYouKnow.com – I am pretty sure that I know.
After this first video, Dodge will post information to offer insight on the Challenger SRT Demon, with the final video being posted when the car debuts in New York in April. In the meantime, Dodge fans are encouraged to use the #DodgeDemon hashtag to both share information and to keep up with the latest news on the 2018 Challenger SRT Demon.
As the owner of a 1972 Dodge Demon 340 – I cannot wait to see what Dodge has in store for the next generation of the Demon name and the next evolution of Mopar high performance.
The majority of the key information for the 2017 Dodge Challenger and Dodge Charger have finally arrived on Dodge.com, and while some models have seen a price increase for the new model year – the 707 horsepower SRT Hellcat models carry the same pricing as 2016 models, even with the new features.
Dodge caused a bit of a stir in the Mopar performance community when they raised prices for the 2016 Hellcat Charger and Challenger compared to the 2015 model year. After the 2015 Hellcat cars had huge waiting lists, FCA made the smart business move and raised prices for 2016, which didn’t sit well with those folks who waited for 2016 rather than to fight the rush for a 2015 model.
Fortunately, even with a few simple additions for the 2017 model year, the newest Dodge Challenger and Dodge Charger with the Hellcat Hemi carry the same MSRP as 2016 models – even with the new, lighter wheels, the backlit steering wheel emblem, the improved UConnect system and the added Hellcat branding inside and out.
2017 Hellcat Pricing
When Dodge increased the pricing of the Hellcat Challenger and Hellcat Charger for 2016, they did so while also adding new standard features. The base MSRP of the 2016 Hellcat cars was higher than the base MSRP for 2015, but the company added some of the most popular options from 2015 as standard equipment for 2016.
Because of this additional equipment and corresponding price increase for 2016, some prospective 2017 Hellcat Dodge buyers were concerned about another price increase when the new features were announced for the 2017 model year. However, now that the 2017 Challenger and Charger build pages have gone live on Dodge.com, we know that the Hellcat models carryover the pricing from 2016 – so those new features come with no apparent price increase.
The information for the 2017 Dodge Challenger lineup has gone live in Dodge.com with a whopping 13 trimlines, but more importantly, those prospective buyers hoping to score a new Challenger T/A can now build and price their new Mopar muscle car – with either the 5.7L or 6.4L Hemi.
With only a few days left in the 2016 calendar year, most automakers switched their website listings from 2016 to 2017 months ago, but on Dodge.com, the 2016 Challenger is still the default choice. The 2017 information is available, but you have to click around for it and because of that, some people haven’t been able to find the detailed pricing for the new Challenger T/A.
We discussed the basic pricing back when the 2017 Dodge Challenger T/A, T/A Plus and T/A 392 debuted back in August, but with the arrival of the 2017 information on Dodge.com – we can now build and price each of the new T/A models.
Build and Price the 2017 Dodge Challenger T/A
First up, we have the new 2017 Dodge Challenger T/A, which is based on the Challenger R/T with the 5.7L Hemi and which has a starting price of $38,485 including the $1,095 destination charge. This package comes with cloth seats and a 6-speed manual transmission for that price, but the 8-speed automatic can be added for $1,400 and if you want more safety technology or a better sound system – the Challenger T/A has a Driver Convenience Group package for $1,295 and a Sound Group package for $795. The Driver Convenience Group adds blind spot monitoring, HID headlights, the ParkSense rear parking assist system, power electronic exterior mirrors and remote start while the Sound Group adds a 276 watt amplifier and a 6 “premium” speakers.