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Demon Ordering Starts Wed June 21st - Dodge announces dealer allocation plan

Jun 20, 2017 - 3:21 PM - by MagnumClub
DEMON Orders Start Wednesday, June 21st

Dodge Announces U.S. Dealer Allocation Plan for 840-horsepower Dodge Challenger SRT Demon



Demon allocation process designed to build the Dodge brand halo; prioritizes orders that are at or below Manufacturer’s Suggested Retail Price (MSRP)

  • New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed
  • Dealers can only order as many Demons as they are allocated
  • New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order
  • U.S. dealers can start placing orders for the Demon on Wednesday, June 21
  • Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall

June 20, 2017 , Auburn Hills, Mich. - The limited-production, 840-horsepower Dodge Challenger SRT Demon – the fastest quarter-mile production car ever – is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.

“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”

The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.

“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.”

The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how Demon will be allocated to dealers:
  • To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months
  • Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance
  • Dealers can only order as many Demons as they are allocated
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers
  • Demons sold for a price that exceeds MSRP will be produced after priority production is completed

Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will also allow them to track their orders at www.dodge.com.

To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes:
  • Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and
  • Helps determine priority production based on customer-facing contract price

Dealers can start placing orders for the Demon on Wednesday, June 21. Production of the
... [Read More]
  4 Replies | 543 Views


How the Demon Drivetrain Differs from the Hellcat

Jun 20, 2017 - 9:45 AM - by MagnumClub
By Patrick Rall, LXForums Editorial Staff

How the Demon Drivetrain Differs from the Hellcat



The Dodge Challenger SRT Demon is mechanically similar to the Dodge Challenger SRT Hellcat, but as we all know, the Demon has a long list of features which make it unique from the Hellcat. In the months leading up to the April debut of the Demon, we learned about features like the launch control system, the TransBrake, the intercooler chiller system and the weight reduction efforts. When the Demon debuted in April, we learned that it packed 840 horsepower and 770lb-ft of torque, allowing it to dash from 0-60 in just 2.3 seconds while blasting through the quarter mile in just 9.65 seconds.

However, the Demon is far more than more power and high tech bits to help the car get down the track quicker than any production car in the history of the automobile and to see what all went into making the newest Challenger so incredible – Dodge offered up all of the details on those key items which we can see when looking at the car.

A Tougher Drivetrain
Before getting into the lengthy details on the Demon’s supercharged Hemi, let’s take a quick look at how Dodge is getting all of that power to the ground to offer the best acceleration and longevity.

The Demon features a similar 8-speed automatic transmission to the one in the Hellcat Challenger, but the Demon’s unique torque convertor offers an 18% increase in torque multiplication, an 11% increase in stall speed and increase lockup speed. The Demon’s transmission is programmed to shift from gear to gear in just 200ms in Track Mode, while the Drag Mode shifts take 400ms. This is because the engineers found that the slower shifts actually lead to quicker quarter mile times, as harder shifts cause more traction issues.

Of course, the biggest advantage of the Dodge Challenger SRT Demon’s transmission is the new TransBrake feature, which locks the output shaft of the transmission at engine speeds of up to 2,350rpm. This feature allows the Demon to launch with 110% more engine stall torque than a brake torque launch and on launch, 18% more torque reaches the rear wheels.


With all of that power going through the automatic transmission and being released suddenly via the TransBrake, the SRT engineers beefed up the drivetrain components south of the transmission. This includes an upgraded driveshaft with 20% thicker tube walls made from high strength/low alloy steel, upgraded 41-spline axle shafts with 8-ball cross glide inner and outer joints and thicker barshafts, an upgraded 230mm ring gear in a new differential housing and a uni-directional limited slip differential with a 3.09 gearset.




The Most Powerful American Engine, Ever
The Dodge Challenger SRT Demon is powered by a supercharged 6.2L Hemi, just like the Dodge Challenger SRT Hellcat, but rather than 707 horsepower, the Demon packs 840 horsepower. To reach that, the SRT engineers added a bigger blower and increased the boost levels – but they also upgraded pretty much every other aspect of the engine to make this engine as durable as it is powerful.


To make big power, the Demon needs to draw in lots of air, so the process begins at the new Air Grabber hood, which uses the biggest hood scoop ever offered on an American production car to draw tons of air into the larger, 14.8 liter air box with the help of dual Air Catcher headlights. That cold air travels through an oiled air filter which offers a 72% increase in filtration area and into a high flow/low restriction air intake system which offers 35% less resistance at wide open throttle (compared to the Hellcat) before entering the engine through the massive 92mm throttle body.

Once the air passes through the throttle body, it slips through a freer flowing front bearing housing before being compressed by the new 2700cc twin screw IHI supercharger, which is 320cc bigger than the Hellcat unit by switching blower rotors which are 28mm longer. Like the Hellcat supercharger, this unique has integrated charge coolers and an integrated... [Read More]
  0 Replies | 878 Views


Taking a Guess at the 2018 Dodge Durango SRT Pricing

Jun 15, 2017 - 11:42 PM - by armtorque
Taking a Guess at the 2018 Dodge Durango SRT Pricing-dsc_5151-jpg

Since the news of the 2018 Dodge Durango SRT was announced a few months back, we have been peppered with questions focusing on the pricing of the high performance SUV and while we don’t have any concrete numbers thus far – we can take some guesses about the 2018 Dodge Durango SRT pricing based on the pricing of the closely related Jeep Grand Cherokee SRT and the other Dodge models. Reprinted with permission from TorqueNews.

Since the current generation Dodge Durango was introduced in R/T form, Mopar fans have been demanding a higher performance model. While the Jeep Grand Cherokee has long been offered in SRT form, the Durango – which is based on the same underpinnings as the Jeep – has never been offered with any of the higher performance SRT Hemi engines. Preference for the Dodge brand and the desire for a high performance 3-row Mopar hauler led people to continue calling for a Durango SRT and at the Chicago Auto Show – that high performance Dodge SUV was finally introduced.
Click here for a full rundown of the 2018 Dodge Durango SRT.

The 2018 Dodge Durango SRT will be similar in its basic packaging to the current Jeep Grand Cherokee SRT, with a high performance suspension setup, a big Brembo braking package, a premium interior, a unique exterior and, of course, the 392 cubic inch SRT Hemi. The key difference is that the Durango has three rows of seating, so the Dodge is slightly roomier, but other than cosmetic differences, the two SRT SUVs will be closely related in every way.

Does that mean that the 2018 Dodge Durango SRT pricing will be similar to the Jeep Grand Cherokee SRT?
Maybe not.

Current Durango and Grand Cherokee Pricing
We cannot directly compare the current pricing numbers of the Dodge Durango and the Jeep Grand Cherokee on a trimline for trimline basic because the Jeep has more trimlines with more standard features along the way. We can look at the base pricing of each and see that the Jeep starts about $00 more than the Dodge and just looking at MSRP, the top of the line Grand Cherokee Summit costs about $5,000 more than the top of the line Durango Citadel Anodized Platinum. When pricing out those two premium models, the Jeep’s 4WD system costs $500 more than the Dodge’s, but when you look at the standard features of the Jeep, the difference in price makes sense. The premium Durango can be upfitted with various option packages to offer every feature that the Jeep does, but that brings the price up within a thousand dollars of the Jeep.
  0 Replies | 210 Views


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